Embracing Style: Five Elements of Rhubarb Store's Style Vision

Rhubarb Store is an journey of self-discovery, with style as the vehicle. We want to explore our meaning of style and why it lies at the core of everything we do. Join us as we uncover the essence of our brand, our commitment to responsible, timeless style, and the concept of a circular fashion industry.

1. self expression

Style is more than just the clothes we wear—it is a powerful form of self-expression and a means to discover our identity. We believe that everyone has the right to define their own unique style and we understand that experience and a space to exhibit this expression is key to this discovery

Style is an expression of our values, passions, and individuality. We curate a collection that tells a story, allowing you to craft a personal style that becomes a part of how you present yourself to the world.

2. timeless style

Rhubarb Store is dedicated to promoting timeless style. We curate a selection of secondhand and new pieces, embracing the idea that fashion should transcend seasons and trends. We believe that trends are the antithesis of style. Trends promote what’s ‘hot’ and then swiftly tell you what’s ‘next’. This way of interpreting style leaves no room for personal discovery or time to absorb the present.

Our belief in longevity and sustainability drives us to reimagine the fashion industry. Through our Circulate policy, we guarantee to buy back and resell any item of clothing purchased from us, ensuring that good style endures and finds new owners.

3. responsible style

Complementing timeless style, we are committed to creating a space where responsible fashion is the norm and style remains uncompromised. A key part of our approach to responsible fashion through incorporating circular fashion into every facet of what we do. 

We envision a future where reusing, repairing, and recycling resources are the norm. Instead of contributing to the disposable culture, we strive for a circular fashion industry that respects the environment and preserves the value of each garment. Our commitment to circular fashion is not just a buzzword but a fundamental belief in reshaping the industry and promoting a more sustainable future.

4. embracing vintage clothing 

Vintage clothing holds a special place in our hearts; it encapsulates the essence of timeless style and allows us to rediscover the beauty of bygone eras. Whether it's a Yves Saint Laurent jacket, or a Prada bag, pintage pieces tell stories of the past, adding a layer of uniqueness and character to a wardrobe. By incorporating vintage pieces into our collection, we celebrate craftsmanship, quality, and the enduring appeal of fashion that stands the test of time.

5. crafting your personal style journey

We aspire to create a space where you can embark on a personal style journey. We introduce new clothing types, brands, and approaches to the industry, providing opportunities to explore new experiences and deepen your understanding of your unique style. Our aim is to empower you to discover more about yourself through the world of fashion, as Rhubarb Store becomes your gateway to personal style and self-expression.

Style is a reflection of our inner selves, a way to express our individuality and values. By embracing responsible fashion, and curating a collection that transcends trends, we invite you to join us on this transformative journey. Together, we can redefine fashion, craft our personal style stories, and contribute to a more sustainable and inclusive fashion world.



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