Close the loop: What is circular fashion and why does it matter?

Welcome to our blog, where we will dive into the world of sustainable streetwear fashion. In this article, we will explore the concept of circular fashion and shed light on its benefits for both the environment and individuals.

understanding circular fashion

In recent years, the fashion industry has faced growing concerns about its environmental impact. Circular fashion, a concept gaining momentum, offers a promising solution. But what actually is circular fashion? Unlike the traditional linear model of "take, make, and dispose," circular fashion is rooted in the principles of reducing waste, reusing materials, and recycling garments. It aims to create a closed-loop system, where items have a lifecycle way beyond a single use.

environmental benefits of circular fashion

Circular fashion presents numerous environmental benefits. By extending the lifespan of clothing through practices like resale and upcycling, it helps reduce the strain on natural resources and minimises the carbon footprint associated with the production of new garments. Embracing circular fashion means actively participating in the fight against climate change and promoting a more sustainable fashion industry future for our planet.

Rhubarb Store's circular fashion approach

At Rhubarb Store, environmental responsibility is at the core of our brand. We firmly believe that fashion should not come at the expense of the environment. That's why we have integrated a circular approach into our operations. Our pioneering Circulate policy sets us apart from the crowd. When you purchase an item from us, we guarantee to buy back the item if you ever wish to part ways with it. Whether it's a vintage Missoni jumper or a brand-new Maium puffer coat - 6 months later, or 6 years later - you can sell it back to us and we'll extend it's lifecycle and find it a new home.

We stock both vintage and environmentally responsible brand-new clothing. This unique collection of items allows us to offer a completely closed loop for our products. Many of our brand-new products will eventually be recirculated into our vintage collection in years to come, perpetuating the cycle of style and sustainability.

Rhubarb Store's Circulate Policy

joining the circular fashion movement

As a conscious consumer, you have the power to make a difference. By embracing circular fashion, you contribute to the shift towards a more sustainable industry. Here are a few ways you can join the circular fashion movement:

- Choose pre-loved and vintage items that align with your style.

- Sell or donate clothing you no longer wear, allowing them to find new life.

- Support brands that prioritise circularity and responsible production practices.

Embracing circular fashion is an invitation to redefine our relationship with clothing. Rhubarb Store is proud to be at the forefront of this movement, offering a curated selection of sustainable streetwear that reflects our brand's commitment to circularity. By incorporating circular fashion into your lifestyle, you become a catalyst for positive change, contributing to a more conscious and responsible fashion industry. Join us on this journey as we reshape fashion one circular step at a time.

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